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KEDRON presents
Businessolver / TGL Partnership Campaign
Overall Vision
Kedron seeks to conceptualize, develop, and deliver a comprehensive brand commercial alongside Businessolver and CAA that will be seamless in all aspects from web, print, television, and social. All elements of the campaign will work cohesively to create lasting brand recall that is emotive– humanizing technology while resonating at a deeper subconscious level with its unspoken audience of C-suite executives.
This will be an engaging and energetic campaign that is authentic and sets Businessolver apart from its competitors with the goal of highlighting the synergy between Businessolver's cutting-edge HR technology and TGL's modern tech driven approach to golf.
Script 01 // Legacy Synopsis: Legacy follows James, on a fathers journey through some of life’s biggest milestones raising his daughter, Ada, as Businessolver’s personalized journey provides him with the right benefits, right value, right care, right place at the right time enabling him to create a better future for everyone.
Script 02 // Pulse Synopsis: A journey into the diverse lives of the people that benefit from Businessolver’s technology. The pulse (vfx) is a visual guide transporting the viewer back and forth from real world to Businessover’s virtual app world. The app is brought to life reinforcing innovation, technology, health, empathy, love and delight.
:30 Businessolver Commercial
First we take a close look at your brand and we listen to what it is you are desiring to project to your audience. Our goal is not to change what you have successfully accomplished, but to elevate it– building upon your strong foundation to create an even greater expression of who you are.
We then strategize on the right approach in order to create a High Concept portfolio based on your brand. We will work closely together to understand and capture the ethos of Businessolver.
01. Brand Analysis / Consulting / Strategy
Creating Global Brand Campaigns for Industry Leading Brands
Our Concept for the Businessolver TGL Partnership Brand Campaign consists of telling an emotive story that highlights technology and the heart behind it. Our visual design exploration demonstrates layers of diversity that make up an effective expression of unity.
”Partnership is powerful. Businessolver is investing in partnerships where technology and people come together to create a better and more engaging future. Our partners share our vision of collaborative innovation, community outreach, and cultivating a culture of empathy. This unites us in our commitment to making a positive impact for people and communities in which our clients and Solvers live and work. That is the power of tech with heart, technology, powered by people.”
02. Creative Direction | High Level Concept Development, Creation & Implementation
Kedron Look Development 01 // Brand Identity // Elevating Your Brand
You only get one chance at a first impression. Brand Identity is everything. Bringing still imagery to life is one of our team’s favorite challenges. Our creative team has been delving into color theory, personal connection, and storytelling in motion all with the intention of adding purposeful depth and dimension to the Businessolver icon.
We have selected a strong visual color palette (inspired by your brand guidelines) and developed a narrative based on the depth of Businessolver’s Benefits Administration Technology, which is rooted in AI powered tech, while at the same time having a unique personal touch– being powered by people. The colors and slices of the logo represent the diverse 1,800 people workforce spread out across the country. The back end structured data and technology lie deeper within the logo as the backbone and foundation of the company.
We also are forward thinking about the sonic branding and how it will punctuate this experience– giving it a life of its own that is memorable and iconic. The final result will be a living statement of your identity that can be embedded in everything moving forward. A :05 second branded mark, authentic and emotive.
Kedron Look Development 02 // Businessolver App Brought to Life // Elevating Your Brand
Every icon, portal, chart etc. reflect the perceived value of BusinesSolver. We are dedicated to creating a high standard of association for new business and your existing partners. Infusing the personal with the tech is extremely important. We are excited to bring your digital software app to life in a way that feels exciting and magical. We will accomplish this by building 3D UI assets that dress up the interface experience.
Messaging is Everything. The typeface we used for ‘ENGAGE’ and the icons is Avenir Roman. It is clean with a tech edge and extremely versatile for all mediums.
We will choreograph our talent for the :30 spot to interact with a device, in which we will composite this living app, giving your commercial a rich production value.
Examples In Motion:
Introducing Windows 11 (Interface brought to life and personalized)
Introducing Microsoft Loop (Interface brought to life with excellent art direction, blocking and camera work)
Every line of data, every line of code in our benefits technology represents a person, a person who deserves to be delighted. And that delight can only be delivered through people. Technology powered by people. That’s tech with heart.
Kedron Look Development 03 // Heart Icon Brought to Life // Elevating Your Brand
Example 03 // ‘Tech with Heart’ Brought to Life // Enhancing Your Brand
The pulse of your brand has been identified and now it is time to play it up. Digital information weaving together to tell your story in every medium.
Key Component // Highly Art Directed VFX Integration
The VFX is the connective tissue of the campaign. It not only enhances the brand experience, but lends towards endless potential in future brand development. We build worlds around your brand. This opens up the ability to create transitions, backgrounds, banners and so much more.
THE IMPORTANCE OF SOUND
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Music
The Music is essential to the full experience and like the picture we carefully consider it from beginning to end.
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Sound Design
The sound design makes every moment magical and makes for a rich and robust experience.
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Mix
The glue to melding the whole experience. We can provide the highest level of mix, from Surround to 5.1 to Dolby Atmos.
Sonic Branding
Sonic branding is a way to express a brand through sound, such as music, an iconic voice actor, sound design elements, brand anthems, or even a specific dialect. It’s an integral part of a brand’s identity, as it has the power to create an emotional and personal connection with customers. Custom music, sound design, and voice actors are especially important in crowded markets where it can help brands compete more effectively and increase memorability.
Sound is strongly associated with memory and emotions because sensory processing and memory storage happen in the same part of the brain. Remember when you first heard a certain song and recall where you were, who you were with, and what it felt like whenever you hear it again? When people associate music or a specific sound with a brand, their sentiment for that brand can be triggered each time they hear it (think McDonald’s, NBC, Disney, Coca-Cola, Apple‘s startup sound). Studies have found that people react to sound 20 to 100 times faster than they do to visual stimuli. Not more important than, but adding to the overall brand identity.
Once the brand has defined how it should sound, the development of specific sound elements (sound logo, soundscapes, music for audio-visual productions, etc.) can be planned according to budget, timeframe and the most important touchpoints.
Custom Sound
Perfect synchronization with visuals, music and sound that memorably evoke, all mixed to perfection for any deliverable needed.
Original Music Score
Take your sound somewhere you haven’t been before, by working with our in house film composer to craft your brands musical expression. With your guidance, we select instruments that resonate with your brands identity, sculpting the soundscape, and composing a piece that’s unique to you. For those special pieces (broadcast commercials, big product reveals, etc), take things to the next level by recording with live orchestra. The difference is tangible.
Sound Design & Mix
Whether it’s custom recorded foley, sound design, or poor audio that needs to be carefully restored and mixed, our team ofaward winning sound designers, including an Emmy award winning mixer, are up for the task. Stereo, Surround, Broadcast, Web, Streaming, and Dolby Atmos functionality.
Voiceover
Selecting, recording, and producing the right voice actor is crucial to representing brands well. We typically pitch a few different voice talents to see which resonates most with your team. Have a specific actor in mind? Let us know and we’ll try our best to see what’s possible.
We would love to help you unlock the potential of your brand. We commit to making our team available to provide continual brand integrity, making sure Businessolver’s perceived value is high. We do this by creating fixed assets that your team can use anywhere at any time.
03. Global Asset Portfolio Management
Kedron Application 01 // Titleist Live Worldwide Web Scroll
Kedron Application 02 // Scotty Cameron Live Worldwide Web Scroll
IMAGE BANK
Our team is seasoned to capture compelling moments that serve to be timeless and provoking. These images will work across all mediums and assist in a seamless viewer experience.
USING THE LATEST IN TECHNOLOGY
Kedron has blazed a trail in LED production and has trusted partnerships that bring a high production value through exceptional creative direction. We believe this approach might very well be the perfect fit for this Businessolver commercial.
Advantages of LED Wall Virtual Productions
No more huge construction costs and labor costs
No need to ship and reconstruct sets
No need to pay for storage or house set materials
The set lives in the cloud, instantly available at any LED Wall studio location.
Set, colors and elements will match EXACTLY each time they are used without having to have different crews communicate and make repairs and touchups
Replacing green screens, avoiding green spills issues and huge post production costs and time
Creating massive visual effects real-time without costly real-scene production and large scale environments
Actors and Talent can know what they are looking at and is more inspiring
Directors and Clients can make real time adjustments on set.
Improving the teamwork efficiency
Workflow has changed with less cost and post production moves much faster
Getting perfect lighting and adjusting it accurately and easily
Eliminates company moves and downtime by leaving one location and having to reset and rebuild at another location
Commercial Examples / A Fusion of High Concept & VFX integration
Commercial Example 01 // Branded Content // GT 2024 Global Campaign Launch // Cutting Edge Art Direction & VFX
Commercial Example 02 // National Product Launch Gatorade // Breakthrough Technology designed to protect and enhance Athletes performance
Commercial Examples / Live Action Narratives
Commercial Example 01 // Original Content by Kedron // A Powerful Expression of Empathy
Commercial Example 02 // Original Content by Kedron // Golf with Purpose
Additional (proposed, out of scope) deliverables
Broadcast Package Design Elements
Animating Bugs
Lower Thirds
Type Animations / Call Outs
Logo Animation(s)
Logo Bug (Looping)
Website Graphics
Animating Graphic Elements
Background Loops
Dynamic Scroll Integration
Lower Thirds
Deliverables
Podcast / Live Webcast Graphics
Backgrounds
Lower Thirds
Training Materials
3D App Design
Icons, Charts and Graphics
Sonic Branding
Complete Delivery of All Source Files
Layered files per program basis, price available upon request.
(:30) COMMERCIAL x 1 // 4K Master w Custom Score and Sound Mix
(:15) COMMERCIAL x 1 // 4K Master w Custom Score and Sound Mix
(:06) COMMERCIAL x 1 // 4K Master w Custom Score and Sound Mix
IMAGE BANK
Separated Out Graphics and B-Roll per :30 spot
Client Requests Based on RFP:
Pre-Pro management
Storyboards
Shoot logistics
Talent logistics
Crew management
Production
All crew and oversight of filming
Kedron
Art Direction/Animation/Design
Directing/Producing Film & Commercial Content
Cinematography/Live Action Shooting
LED Virtual Productions /In-Camera Visual Effects Filmed in Real-Time
High End Brand Photography (3D & Traditional)
Visual Effects/Color Grading
Writing/Concept Development/Editing
Look Development for Films and Shows / UI /UX
Sound Design/Sound Capture/Experimental Sound/Sound Mixing
Additional (proposed, out of scope) services
Strategic Branding Partnership
Services Provided
Estimated Total Cost for Businessolver TGL Partnership Campaign $290K – $320K
Brand Identity / Look Development / Logo Motion Explorations and Delivery of 5 second Master Logo Animation - $40K – $45K
Sonic Branding / Create an original signature sound that causes emotional and personal connection with customers for trust and increased memorability.- $20K – $26K
Estimated Budget
Commercials, Brand Development & Beyond
We would love the opportunity to discuss becoming a production partner for Businessolver in addition to the creation of the Businessolver TGL Partnership Campaign Commercial.
Kedron is uniquely positioned to handle all aspects of brand development, creative direction, art direction, unique asset creation and building and maintaining a Global Asset Portfolio that will empower Businessolver’s team, provide seamless continuity between Motion, Print, Social and Web, while simultaneously growing brand awareness and instilling positive brand recall.
Let’s Create Together
