SCENE 2 // ALT
Elegant Build of the Polymer Casing
PROCESS // BUILDING HYPER REALISTIC MOLDINGS AND ELEMENTS
Lighting | Accuracy | Finishing
There were no existing CAD models that could hold up to the demanding commission and the level of detail that would need to withstand macro cinematography. KEDRON visited the ball plant in New Bedford, MA and documented the meticulous process of making a PRO V1 golfball. From photography taken at the plant the team then executed molds and elements that would be used throughout the project.
PREMIUM. ELEGANT. CLEAN.
CREATION OF THE PRO V1 BALL
FULL CG BUILD FROM THE GROUND UP // ORIGINAL SOUND
We created sims that mimic cellular division in nature. Organic lifelike intentional movement that represents. the formulation stage of the casing layer going from liquid to solid shell.
SIMULATIONS // POLYMER
SCENE 2 //POLYMER CASING FORMS
A large sea of polymer balls surround a powerfully stationed metal molding object.
High-end 3D animation captures the fusion of core and casing, a visual symphony of power and precision engineered for unparalleled performance.
SCIENCE // ART
DISCOVERY // SCENE BY SCENE EXPLORATION
ULTIMATE SCORING POWER - STYLIZED
SCENE 1 // CORE MOLDING
Core Elements Combining
SH 01
The assembly process unfolds in a stylized montage, where robotic precision meets artistic flair, celebrating Titleist’s commitment to flawless craftsmanship.
SH 02
SH 03
SH 04
SH 05
SCENE 3 //MOLDED CASING
Ionomers Melt together Forming a Clear Casing Layer around the Core
SH 01
SH 02
COVER CASTING
SCENE 4 // COVER CASTING
Exterior Layer Forming out of Urethane
SH 01
SH 02
SH 03
SH 04
SCENE 1 //FLYING THROUGH THE NEBULA
Establishingthe Core
SCENE 2 // INNER CASING
Molten polymers cascade in a stylized dance, rendered with cinematic precision to highlight the innovative core of Titleist’s performance-driven design.
SIMULATIONS // POLYMER MOVING FROM LIQUID TO SOLID
Kinetic simulations in Houdini reveal stunning dynamics, each frame a mesmerizing study of control crafted for the world’s elite golfers.
Layers of resilient urethane coalesce, their luminous textures animated to showcase Titleist’s relentless pursuit of control and durability.
SCENE 3 //FINAL COAT
Outside Layer Forming
Intricate dimple patterns emerge, artfully crafted in 3D, their aerodynamic sophistication visualized with breathtaking clarity and dynamic flow.
SIMULATIONS // URETHANE