With every successful campaign brand continuity is one of the most integral parts.  From conception, Kedron’s goal is always to create photo-realistic CG visuals that are indistinguishable from video and photography. Kedron has continuously delivered with this approach over the years due to the need of Titleist requesting shots that could never be accomplished by traditional cinematography and photography. 

Having worked five years with a variety of Titleist’ campaigns Kedron has not only delivered each time, but continues to set the bar higher and higher. Even the most trained eye would find it difficult to identify the live action from the CG in any given spot. With years of directing commercial content and CG/VFX Kedron’s acute ability to capture the essence of products, especially at a macro level yields impressive results.

Below are moments from the 2023 Scotty Cameron Studio Style campaign demonstrating a photo-realistic look in still form and in motion. The details are stunning. Kedron’s attention to detail and care for accurately depicting every facet of a club, from textures to metal effect dynamics is second to none. Kedron has created a unique process that begins with studying a product thoroughly in hand and while comparing it to in studio macro photography captured by macro lenses and medium format cameras. The team studies and executes imagery from start to finish based on the most advanced software available. It is the traditional understanding of art mixed with the most cutting edge technical process that lends to seamless success of every frame.

Kedron appreciates the opportunity to expand partner services with Titleist. We believe that we can elevate every campaign moving forward with our process of integrating luxury product photography with all of our 3D photography and animation. The level of detail and care will set the highest bar in the industry.

By our team handling new products from beginning to end the results will be astounding.