With every successful campaign brand continuity is one of the most integral parts. Having worked five years with a variety of Titleist’ campaigns Kedron has not only delivered each time, but continues to set the bar higher and higher. From conception Kedron’s goal was to create photo-realistic CG products that would seamlessly match live action photography. Even when shoot would go flawless, there always seemed to be a missing shot or two that called for a CG fill in. And over the years the CG has become seamless within each experience. Even the most trained eye would find it difficult to identify the live action from the CG in any given spot. With years of directing commercial content and CG/VFX Kedron’s acute ability to capture the essence of products, especially at a macro level is impressive.

Below are moments from the 2023 Scotty Cameron Studio Style campaign demonstrating a photo-realistic look in still form and in motion. The details are stunning. Kedron’s attention to detail and care for accurately depicting every facet of a club, from textures to metal effect dynamics is second to none. Kedron has created a unique process that begins with studying a product thoroughly in hand and while comparing to macro photography captured by the medium format, Phase One camera, shooting 100 megapixels. The team studies and executes imagery from start to finish based on the latest and greatest tech ability. It is the traditional understanding of art mixed with the most cutting edge technical process that lends to seamless success of every frame.

Kedron appreciates the opportunity to expand partner services with Titleist. We believe that we can elevate every campaign moving forward with our process of integrating luxury product photography with all of our 3D photography and animation. By our team handling new products from beginning to end the results will be astounding. The level of detail and care will set the highest bar in the industry.