KEDRON provided Global Campaign Creation Services:
Art Direction / Creative Direction / Design / Print / Motion / 3D / Animation / VFX that served the entire campaign: Broadcast, Catalog, Website, Social Media, Trade-show and Product Branding.
GLOBAL CAMPAIGN CREATION
Scotty Cameron Putters
Our team pushed the limits in VFX using Houdini to really bring to life the milling process of the club build at a macro level. Below is a breakdown of scenes / shots that show the breadth of this campaign.
OPENING SCENE // SHOT 1 – 3 // 5 to 7 sec
Establishing milling the initial shape of the face insert, larger than life milling bit (Wide)
SCENE 1 // SHOT 1 // 5 to 7 sec
Camera Chasing metal shards as a chainlink builds // Super - “New Studio Carbon Steel”
The messaging on screen is important to effective storytelling. Integrating it into the art is a challenge that we enjoy. So we did just that, pushing our team to explore ways to dynamically reveal the key points of the campaign.
SCENE 2 // SHOT 3 and 4 // 5 sec
Milling the initial patterns on the face insert (Macro)
SCENE 2 // SHOT 5 // 5 sec
Milling the second round of patterns on the face insert (Macro)
SCENE 2 // SHOT 6 and 7 // 5 sec
Milling the chain link patterns
SCENE 2 // SHOT 1 and 2 // 5 to 7 sec
Establishing milling the initial shape of the face insert, larger than life milling bit (Wide)
SCENE 2 // SHOT 8 and 9 // 5 sec
Milling the chain link patterns (Macro)
SCENE 2 // SHOT 10 // 5 sec
The Big Reveal // Carbon Steel Face Insert Connects with the Club
We created numerous key moments, both versatile and dynamic that covered the main features of this campaign, Carbon Steel Face Insert being the most important.
NEWPORT 2 // 3D Renders
SQUAREBACK // 3D Renders
STUDIO STYLE LOGO
BRAND IDENTITY
Integrating the logo into the world we created took some time and care. Nothing overpowering, but giving it atmosphere and context to connect all the pieces, and adding subtle dimension and texture gave a lot of life to the mark.
